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Online Master’s Degree in Digital Marketing

marketing online resolution February 13, 2021


Digital marketing is integral to the future of advertising. Investment in digital marketing is expected to reach nearly $119 billion by 2021, accounting for nearly half of all advertising in the U.S., according to the market research firm Forrester.

Digital marketing involves the use of social media, websites, mobile phones and other digital platforms to promote a service or product. Audiences are increasingly using these outlets to consume and share information, making digital marketing all the more important to companies.

Students in online digital marketing master’s programs explore topics such as search engine optimization, web analytics and social media strategy, preparing them for careers ranging from digital strategist to chief marketing officer.

An online digital marketing master’s program offers flexibility for students who are also working professionals. Web-based programs typically follow the same rigorous curricula as brick-and-mortar options, leading to similar advancement opportunities for graduates. The online format is also ideal for students who must tackle additional commitments – such as child or family care – on top of their work and class schedules.

How long does it take to earn a master’s in digital marketing online?

Digital marketing master’s degree online programs generally require 30 to 36 credits. Program length for full-time students typically ranges from 15 months to two years.

How much does a master’s in digital marketing cost?

The cost of an online digital marketing degree depends on several factors. State residency is an important consideration, since many colleges and universities charge higher tuition for out-of-state students. However, some schools charge flat tuition for online students regardless of residency. Technology fees are another key factor; these fees often apply to online students but not their brick-and-mortar counterparts.

Per-credit costs for an online digital marketing master’s degree typically range from $460 to $900. Students should expect to pay between $14,000 and $32,000 in total tuition.

Online master’s in digital marketing admissions requirements

Applicants to online marketing master’s programs must hold a bachelor’s degree from an accredited university or college, although it doesn’t always need to be related to marketing.

Some programs require applicants to submit GMAT or GRE scores, though they may waive this requirement based on the applicant’s relevant professional experience or academic achievements.

Choosing an accredited online digital marketing degree program

Accreditation status is one of the most important considerations for prospective students. Colleges and universities in the U.S. receive accreditation from agencies recognized by the U.S. Department of Education; the accreditation process involves an extensive review of a school’s educational programs and student services.

A school’s accreditation impacts course credit transferability, as well as student eligibility for federal financial aid, so students should ensure the school offering the program has earned national or regional accreditation.

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