Welcome, visitor! [ Register | Login

Publish your ad for free

The Top 5 Free Online Courses for Digital Marketers

marketing online resolution February 7, 2021

Digital marketing skills are critical not only to those actually working in the field but also to entrepreneurs. Even if you’re past your very early startup days and have a marketing team, the most successful founders have a working knowledge of each aspect of the business and can provide knowledgeable oversight of digital marketing campaigns.

Check out these five top free online courses to build your digital marketing skills:

1. Google Online Marketing Challenge

Over the past 8 years, more than 100,000 people from over 100 countries have participated in Google’s Online Marketing Challenge. It’s an online course with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video, making it one of the more comprehensive courses for beginners. However, it’s also unique in that Google gives learners a $250 AdWords budget to use over a three-week period, to run an online advertising campaign for a business or not-for-profit. The most successful learners can even win prizes from Google.

If you’re looking for a free online digital marketing course with a competitive angle and a real-world experience element, this is a great option.

2. WordStream’s PPC University

PPC University is a totally free online learning resource created by my own company, WordStream, to help build your PPC and digital marketing skills. We have access to thousands of accounts spending billions of dollars on PPC advertising, and over the years consistently found that small to medium-size businesses struggled to manage their accounts in a way that was cost effective and earned them the best results. Three streams offer lessons for beginning to advanced users, with additional modules for social advertising.

You can also access a number of webinars and white papers to enhance your digital marketing education, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time!

3. Social Media Quickstarter Digital Marketing Course

Constant Contact’s Social Media Quickstarter emphasizes opportunities to integrate email with social media marketing, to maximize the impact of both channels. In a series of step-by-step lessons, learners can study digital marketing tactics for Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, blogging, and online listings and reviews sites. The way the courses are structured makes them perfect for beginner-level marketers, with components such as glossaries and how-to guides, combined with practical examples of the lessons at hand in action.

4. Inbound Digital Marketing Course Plus Official Certification

HubSpot Academy offers an incredibly comprehensive digital marketing course that currently has more than 3,000 students participating at Udemy. Over 4.5 hours of instruction in 38 lectures are included in the low, low course price of completely free.

Participants will learn the basics of inbound marketing, SEO, landing pages, blogging, conversion optimization, lead nurturing, and email marketing, as well as how they all work together for a cohesive and more effective inbound marketing strategy. After the certification exam, graduates receive a badge for their résumé or LinkedIn profile to show they’ve expanded their marketing skills with HubSpot Academy.

5. Alison Free Diploma in E-Business

Alison is a massive online learning community of more than six million registered users, with standards-based and certified courses offered absolutely free of charge. Developed by free online courses pioneer Mike Feerick, Alison was founded in 2007 and was the first MOOC (massive online open course) provider.

Today, you can take the free digital marketing course Diploma in E-Business to build skills in search optimization, Google Analytics and AdWords, campaign tracking and integration, revenue metrics analysis, digital measurement, and more.

And, of course, if you want to make yourself truly invaluable to any organization (including your own startup), you need to learn how to code!

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

Source

No Tags

44 total views, 1 today

  

Leave a Reply

  • 7 Free SEO Tools to Drive Traffic, Clicks, and Sales

    by on March 5, 2021 - 0 Comments

    Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, and sales. Thankfully, there are a ton of free SEO tools. The downside is that some of these free tools are junk. I want to give you a go-to collection of the top free SEO tools. These are intuitive, […]

  • How To Do Free SEO in 11 Easy Steps For Website and Blog

    by on March 1, 2021 - 0 Comments

    How To Do Free SEO in 11 Easy Steps For Our Website and Blog Optimization for search engines requires time and resources. An agency or contractor is an option if you’re short on time but have the money. Use these do-it-yourself tips to raise the organic rankings of your site if you’re short of money. […]

  • YouTube SEO: How to Rank Your Videos From Start to Finish

    by on March 19, 2021 - 0 Comments

    Do you want to know how we increased our YouTube search views by nearly 400%? Within 7½  months, we achieved some killer rankings on YouTube for some of the most sought after keywords in our industry. While rankings are geographically targeted and always in flux, here are a few examples: #1 for “local SEO” #1 […]

  • DIY SEO: 7 Legit Ways to Do Your Own SEO for Free

    by on February 28, 2021 - 0 Comments

    You’ve got limited funds and more limited knowledge of SEO. What’s a blogger, startup or small business to do? Do your own SEO. The worst thing you can do is hire a low-quality service in an effort to save money. The cost of hiring a low-quality service can actually surpass the fee of hiring a […]

  • 25 Best Free SEO Tools (2021)

    by on February 27, 2021 - 0 Comments

    This is a list of the 25 best free SEO tools on the planet. In fact, these tools have helped my site get 438k+ visitors per month. (Most of which came from SEO) The best part? All of these tools work GREAT in 2021. Let’s get started… 25 Best Free SEO Tools 1. Answer The […]