Digital Marketing Project Ideas
Digital marketing is all about delivering advertising over an electronic medium such as search engines, websites, social media, email, and mobile apps. As you start working on digital marketing project ideas, you will not only be able to test your strengths and weaknesses, but you will also gain exposure that can be immensely helpful to boost your career. In this tutorial, you will find 10 best digital marketing project ideas for beginners to get hands-on experience in digital marketing.
While study materials will give you all the knowledge you need to know about digital marketing, you can never really master digital marketing unless you invest your time in real-life practical experiments – projects on digital marketing.
If you want to get into digital marketing, certifications can kickstart your career. Read more on how can digital marketing certifications can help your career.
Digital marketing is the most rewarding career opportunity today. There are several courses by reputed institutes, and most of them will require you to complete a project on digital marketing. Below are some ideas for the same.
Top 10 Digital Marketing Project Ideas for Beginners
This list of digital marketing project ideas for students is suited for beginners, and those just starting out with Digital Marketing in general. These digital marketing project ideas will get you going with all the practicalities you need to succeed in your career as a digital marketing professional.
Further, if you’re looking for Digital Marketing Project Ideas to land on a good job, this list should get you going. So, without further ado, let’s jump straight into some digital marketing project ideas that will strengthen your base and allow you to climb up the ladder.
1) Customer Satisfaction for a Digital Marketing Agency
One of the best ideas to start experimenting your hands on digital marketing projects for students is Customer Satisfaction for a Digital Marketing Agency. Online marketing agencies might use different digital marketing strategies to drive sales. Customers usually are more satisfied when they get instant gratification for their money spent. Digital marketing is so vast that some strategies work best in the long term, so best in the short term, some works best with specific industries, etc. Doing a customer satisfaction survey for a digital marketing agency helps you understand the most accepted strategies in digital marketing.
2) Return on Investment for Various Digital Marketing Strategies
As part of this project idea, you can contact different companies and understand the budget they spend on digital marketing and analyse the return that they are expecting. Few metrics you can collect are Future Value, Net Present Value and Internal Rate of Return. Adding this as your digital marketing projects can help your resume look much more interesting than others.
3) Google Search Engine Marketing Case Study Analysis
Search engine marketing is the use of search engine optimization (SEO) technique to rank the client’s website first on google search for the target keyword. This drives organic search traffic into the client’s site, some of which will ultimately convert to a sale. You can run a campaign to analyze different SEO strategies and compare them with other digital marketing strategies.
4) Analysis of New Product Launch Using Google Double Click
DoubleClick Digital Marketing (DDM) is an integrated advertising platform allowing businesses to create and manage digital marketing campaigns across multiple online media channels. Thus Google DoubleClick gives a holistic platform, especially for new product launches to create the initial hype across the entire internet.
5) Social Media Strategies for Online Shopping Cart
So, why not use your skills to develop an impressive digital marketing project based on social media?
Today’s advanced digital marketing strategies revolve around remarketing and retargeting. Remarketing is a way to connect with the users who previously interacted with your website. Consider a situation in which a user came to your website, added his favourite products to cart but didn’t checkout.
Remarketing allows you to retarget him with the ads of products that he has in his cart. Targeted remarketing gives the user a very tempting second thought making the chances of conversion much higher. Google Ads Remarketing and Facebook pixel are the best known remarketing platform which you can use as case studies for your project.
6) Analytical Comparison of Traditional Marketing to Digital Marketing
There are lots of differences between conventional marketing strategies and digital marketing and the returns that you make. Few items you can analyse are total marketing expense, ability to measure ROI, ability to receive feedback, conversion ratio, interaction with the audience.
7) Facebook Analytics For Targeted Marketing
Facebook Analytics was rolled out in May 2018, and not many businesses have started using it yet. It helps advertisers understand the entire journey of a targeted user across all facebook channels like desktop, mobile app, messenger facebook lite etc. Analytics is a powerful addition to Facebook Ads Manager that helps to analyse Ad viewers at a complete granular level.
8) Customer Preferences on Coupon Code Based Promotional Activities
Coupon code is a sophisticated digital marketing tool helping to drive sales, improve customer loyalty and build the brand. Coupons usage data has become vital information for various AI-based e-commerce algorithms to predict customer behaviour.
Thus coupons offer a 360-degree marketing strategy. As part of the project, you can collect data from different companies on how and when they supply coupons, the ROI when it comes to discounted prices, how they use the coupons data etc.
9) Report on Tools to Analyze Digital Marketing Competitors
The easiest way to design your marketing strategy is to analyze your competitors, emulate them and outperform them. There are different tools for different digital marketing platforms to analyze the respective competition. For example, SpyFu, SimilarWeb, SEMrush are for SEO competitor analysis and InfiniGraph, SroutSocial, Phlanx are for social media platforms.
10) Analysis of Visual Keyword Tools for Search Engine Marketing
Countless keyword analysis tools in the market are capable of connecting to search engine APIs, get all the data related to organic searches, perform analysis and present the best combination to users. There is a rising demand for keyword research tools that present the data in a way that’s pleasant to the viewer’s eye, i.e., giving importance to the visual representation of the data.
For example, LSI (Latent Semantic Indexing) keywords can be shown linked to the original keyword forming tree-like branches. Some of the popular tools are Keyword Eye, Thesaurus, Google Wonder Wheel, Google Trends, Microsoft adCenter Labs Keyword Research etc. For the project, you can make an initial list of tools, sign up for all these tools and use them to analyse their presentation styles, User experiences, data accuracy etc.
Also read: Digital Marketing Interview Questions
Final Thoughts and Conclusion
Here is a comprehensive list of digital marketing project ideas. Some of these will require you to contact other businesses and collect data from them while some of these can be completed by yourself. You can also use these as a starting point to tailor them and develop your own project topics or ideas. Pick the best one that suits you and have fun exploring it. If you wish to excel in digital marketing, you must gather hands-on experience with such digital marketing projects.
Only by working with digital marketing projects you can get to know practically how search engines work, how can we utilize the tools available in the market, how to make use of various strategies in everyday work. With the help of the project ideas we provided, build your very own digital marketing projects.
Finding the right digital marketing certification is one of the important factors that can decide your placement and salary package. Check out MICA’s PG Certification in Digital Marketing and Communication Program and achieve MICA alumni status.
Are there projects for MBA Marketing Students?
Yes, you can use a lot of these projects mentioned for your MBA assignment, they are relevant from that point of view.
How easy it is to implement these projects?
These projects are very basic, someone with a good knowledge of Digital Marketing can easily manage to pick and finish any of these projects
Can I do this projects on Digital Marketing Internship?
Yes, as mentioned, these project ideas are basically for Students or Beginners. There is a high possibility that you get to work on any of these project ideas during your internship.
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UPGRAD’S PG CERTIFICATION IN DIGITAL MARKETING AND COMMUNICATION, IN ASSOCIATION WITH MICA
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