Learning new skills can help you in finding new career opportunities in today’s competitive job market or in getting better opportunities in your existing job.
There are multiple platforms with resources available online that offer a wide range of content and topics to learn.
You might ask these questions before choosing any certification and platform to learn – which certification is best for you, which platform is right to learn, what you can learn, and how it can help you.
If you are looking for a great career in Digital Marketing. This article will help you to find the right platform for your Digital Marketing learning journey.
Before starting you should know what your aim is, which skills you want to learn, and how much time you want to spend on this learning process.
We have shared a list of useful platforms that offer free resources and digital marketing courses.
Here, you can learn digital marketing free of cost. You just need to choose the best suitable platform based on your needs and requirements.
Growth & Scope of Digital Marketing:
Marketing is always being an important and integral part of any business. It helps a business to survive and grow in a highly competitive business environment.
Marketers work to increase the companies’ revenues and to boost its growth with creative and innovative solutions.
Digital Marketing is an emerging part of Marketing since 2000. The major factors that boosted the importance of Digital Marketing for all the companies are increasing the use of the internet and social media for a better lifestyle.
Companies are focusing on Digital Marketing because of changing consumer behavior and needs in the 21st century. Consumers are now shopping online and compare the product & services of different sellers online.
It bound the companies to work on their Digital Marketing strategy to sell their product and services.
The increasing focus of companies on Digital Marketing helped to create new opportunities for professionals who have a good understanding of Digital Marketing and for other professionals who have some sort of understanding with Digital Marketing.
The demand for professionals with an understanding of Digital Marketing is increasing. Because companies are looking for those professionals who can help the companies to make their Digital Marketing more effective.
Digital Marketing can be used by any professional. The marketing professionals use it for lead generation and online sales. The HR professionals use digital tools like LinkedIn, to attract new talent into the company.
Thus, the basic understanding of Digital Marketing is useful for all professionals. It is very useful for marketing and promotion. However, the professionals are also using social media for sharing their thoughts and to connect with their customers.
Certification and Skills:
A certification always adds value to the career of any individual because it adds new skills and knowledge that you can utilize to improve your performance and productivity at work.
The dynamic business environment and constantly changing technology age needs continuous learning and new skills to perform new tasks and work in a creative and innovative way.
Certifications can help you to get certified on paper, however, learning a skill can help you to develop your competitive abilities. These abilities will help you to get a new career and business opportunities.
7 Best Platforms to Learn Digital Marketing:
This is the list of best platforms to learn different aspects of Digital Marketing. These platforms provide free resources in the form of guides, blogs, videos, and tutorials. Different platforms provide information and knowledge about different topics likes – Digital Marketing, Google Ads, Google Analytics, Inbound Marketing, SEO, PPC Ads, and Social Media Marketing.
Image – Google Digital Garage
Google Digital Garage
Google Digital Garage is an authentic and recognized place to learn all the fundamentals and concepts of Digital Marketing. It offers a wide range of digital marketing skills that you need as a beginner. It gives free online courses with free certificates.
There are 26 modules in Google Digital Garage that cover everything from online opportunities to expand internationally. It provides all the information during the free digital marketing course.
You can utilize the resources offered by Google to learn Digital Marketing. Google provides free video tutorials from experts that will make your learning process simple and smooth.
What Google Digital Garage will help you to learn?
- Fundamentals of Digital Marketing
- Get a business online
- Promote your business with online advertising
- Connect with the customer over mobile
- Promote your business with content
- Understand customer needs and online behavior
- Customer Segmentation and Prospecting
- Content, Advertising, and Social IMC
- Marketing in a digital world
- Build your online business
These topics will help you to understand the whole Digital Marketing fundamentals and different aspects of it like online selling, social media marketing, and how to reach your audience. It is one of the best free online certifications.
Google Digital Garage is the right platform to start your journey as a beginner in Digital Marketing. It offers free online training to learn and a free certificates. You can easily get free certification after completing the final assessment exam.
Image – Google Skillshop
Google Skillshop – Google Ads
If you want to learn how to use Google Adwords or Google Ads to boost the growth of your business. Google Skillshop is the best place to learn all the Google Ads Fundamentals.
Google provides free online training with video tutorials to learn every aspect of Google Ads.
You can simply register for the Google Skillshop to learn Google Ads and get the Google Adwords certification after completing the final assessment test. This training will make you more familiar with Google Ads and different Google tools.
What Google Skillshop will help you to learn?
- Google Ads Search
- Google Ads Display
- Google Ads Video
- Google Shopping Ads
- Google Ads Measurement
- Google Ad Manager
- Google AdMob
- Google Marketing Platform
- Google My Business
- Google for Education
Google Skillshop offers a wide range of topics to learn like – different types of Google Ads, how to use Google Marketing Platform, how to measure your ad performance, and how to manage Google My Business for your business.
Google Ads Certification is an important credential if you want to pursue a career in Digital Marketing. Because it will help you to learn all about Google Ads and make you a certified marketer.
Image – Google Analytics Academy
Google Analytics Academy
Google Analytics Academy is another free online learning platform of Google that provides multiple resources to learn everything about how to use Google Analytics for your website and business.
Google Analytics is an online platform that helps you to measure the performance of your website through data collection and analysis. You just need to connect your website with it to start tracking your performance.
What Google Analytics Academy will help you to learn?
- Google Analytics for Beginners
- Advanced Google Analytics
- Google Analytics for Power Users
- Google Analytics 360
- Introduction to Data Studio
- Google Tag Manager Fundamentals
- Google Optimize
Google Analytics Academy provides resources like Google Analytics Blog, Google Analytics Help Centre, Google Analytics YouTube Channel, and Google Analytics Google Developers, which will help you to learn every aspect of Google Analytics.
Google provides a demo Google Analytics account for free. You can access the Google Analytics Demo Account to check the feature of Google Analytics and to see how it works.
You can attend one or more exams to get Google Analytics Certification and other certifications offered by Google Analytics Academy. It will help you to understand – how to use Google Analytics to improve the performance of your website and business.
Image – HubSpot Academy
Hubspot Academy provides free online training and free resources to learn different online marketing skills like Inbound Sales, Email Marketing, Content Marketing, and Growth Marketing.
It also offers free certification that you can upload on your LinkedIn profile to showcase your skills and certification.
Hubspot certifications are globally recognized. It has a community of more than 165,000 professionals who have completed the Hubspot certification.
Apart from certifications Hubspot Academy also provides single lessons on different topics that offer great knowledge in a short format to learn.
What HubSpot Academy will help you to learn?
- Inbound Sales
- Email Marketing
- Content Marketing
- Inbound Marketing
- Content Strategy
- The Power of Storytelling
- Developing a Growth Marketing Mentality
- SEO: Building Sustainable Traffic for your Website
- How to Build an Advanced Twitter Strategy
- Artificial Intelligence in Marketing
The resources of HubSpot Academy is best to learn how to attract inbound audience or traffic to your website. You will learn to create the buyer persona of your target audience by focusing on their specific needs.
It will help you to create an inbound path between your potential customers and your business.
Hubspot Academy can help you to learn different online marketing skills that will help you as a Digital Marketing professional in your career and in developing your own online business.
Image – SEMrush Academy
SEMrush is the best platform to learn everything about SEO and to get free SEO certification. The content and resources of SEMrush are very useful and helpful for individuals, who want to learn SEO as a beginner.
SEMrush Academy also provides free online courses with certificates on its website. It also offers free video tutorials on YouTube, where you can learn from short videos. If you enjoy learning with videos, it is very useful for you.
SEMrush Academy offers multiple certifications that you can get by registering for the course offered on its website. You just need to register and take the final exam to get certified in any of the courses you want.
What SEMrush Academy will help you to learn?
- SEO Fundamentals
- On-Page SEO & Off-Page SEO
- Mobile, International, & Local SEO
- Link Building
- Keyword Research
- Backlink Management
- Technical SEO
- PPC Fundamentals
- Social Media Marketing Fundamentals
- Content Marketing
SEMrush Academy covers all the major parts of SEO training that you need as an SEO expert.
The courses of SEMrush Academy are designed by experts, which offers an in-depth understanding of concepts and fundamentals of SEO and other topics like Social Media and Content Marketing.
SEMrush Academy is useful for you to learn the advanced level of SEO with the SEMrush courses and toolkits.
It also provides training for – How to use SEMrush Tools like Competitive Analysis & Keyword Research, Project Management, Reporting, and Collaboration, for effective results.
SEMrush certifications can add value to your career if you are looking for a great career in SEO and Digital Marketing. It offers very informative and useful courses that will equip you with all the required skills you need as an SEO expert.
Image – WordStream’s PPC University
WordStream’s PPC University
It is a platform that offers A to Z information and knowledge about PPC Ads (Pay-Per-Click Ads). It offers free PPC certification and training that can help you to manage a PPC campaign.
The certification very useful for beginners because it covers all the basics and advanced topics of PPC Ads.
The certification and training of WordStream’s PPC University will help you to learn all aspects of PPC because it covers multiple topics like – Ad Groups, CTR, CPC, CPA, Conversion Rate Optimization, PPC Keyword Research, Ad Extensions, Bid Management & Optimization, and Ad Scheduling.
What WordStream’s PPC University will help you to learn?
- Landing Page Optimization
- Ad Text Optimization
- Conversion Tracking
- Managing PPC Budget
- Adwords Analysis
- Dynamic Keyword Insertion
- Adwords Mobile
- PPC for Lead Generation
- PPC for B2B Companies
WordStream’s PPC University also provides useful resources like Whitepapers and Webinars that will help you to explore new topics useful for your PPC Ads management.
The completion of PPC University’s certification will help you to learn – how to manage PPC Ads for individual projects and for companies.
You could become a Certified PPC Expert with good knowledge of all the concepts and fundamentals of PPC Ads from basics to advance.
Image – Facebook Blueprint
Facebook Blueprint is an ultimate platform to learn Social Media Marketing with Facebook and Instagram. It provides free training and resources to learn – how to achieve your goals with social media.
The content and resources of Facebook Blueprint provide a wide range of knowledge on topics like – Facebook Ads, Instagram Ads, Facebook Page posts, create an ad on Facebook & Instagram, and select the right Ad objective.
What Facebook Blueprint will help you to learn?
- Advertise on Facebook & Instagram
- Facebook Ads Manager
- Edit & Improving Facebook Ads
- Digital Marketing with Facebook
- Growth with Facebook & Instagram Ads
- Analyze Ad Campaigns
- Publish, Connect & Monetise on Facebook
- Connect with Customers
- Create Visuals for Ads
- Find new Customers on Facebook
The training and certification from Facebook Blueprint will help you to manage your Facebook Ads more effectively. Your work with Social Media Marketing will get better results in terms of leads, sales, and conversions.
Facebook Blueprint certifications will also help you in getting more opportunities in Social Media Marketing. Because it will provide all the skills you need as an expert in Social Media Marketing.
The certification will add value to your career as a Social Media Marketing expert.
How to Choose the Right Certification:
Choosing the right platform to learn a new skill is very important. The platform should be recognized in your industry and easy to understand. So, it will make your learning journey more smooth and fast.
The resource and content of the platform should help you to get all the required information and knowledge that you need.
Your objective & aim: The objective of your learning will help you to choose the right certification because you know what you want from the platform. It could be the learnings of any new skill like – SEO, Social Media Marketing, PPC Ads, or Inbound Marketing.
Skills you are looking for: You should know which skill you want to learn before you start learning from a platform because there are multiple platforms that offer free resources to learn and certifications, however, there are only a few that offer good quality information. The focused goal to learn a specific skill will help you learn faster and choose the right certification.
Possible benefits to you: The benefits of certification should be clear for you because it will be the end result of your learning. The benefits could be new working opportunities, growth in the current job, or helpful for your small business.
These certifications will certainly add value to your career as a Digital Marketer. The above-mentioned platform provides very useful and easy to understand resources that can make your learning journey easy and fast.
The certification programs and resources – blogs, articles, and tutorials – of these platforms are prepared by experts. Thus, it is well recognized in the industry as well.
The certifications offered by the above-mentioned platforms provide content-rich knowledge that will definitely help you to deeply understand any topic and concept.
There are many live examples are also available that will give you the practical knowledge of the topics and concepts that you will learn from these platforms.
You just need to choose the right certification and platform to learn a skill as per your needs and requirements. The new skill should help you in getting new opportunities and career growth.
These platforms will help you to learn every aspect of Digital Marketing. If you want to gain a 360 degree understanding of Digital Marketing, you can learn here for free.
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